Featuring Tre'Davious White

King played a pivotal role in securing a groundbreaking endorsement deal between Labatt Blue Light and Tre’Davious White — the first of its kind in the NFL outside of league-approved beer partnerships. This historic collaboration positioned the Buffalo Bills star as the face of Labatt’s regional marketing, with Tre now featured in grocery stores across New York, on billboards, and at multiple point-of-sale locations. We’re proud to have brought together one of Buffalo’s brightest talents with one of its most iconic brands, creating a true hometown partnership that’s making waves.