For Microsoft Rewards, we led the charge in sourcing and securing a diverse roster of high-impact influencers to amplify awareness around the program’s $1 million sweepstakes. From strategy to execution, our team managed the full influencer campaign and brought the experience to life on the ground—traveling to Maine and Microsoft Headquarters to film custom content with the grand prize winner. The result? Authentic, high-energy storytelling that celebrated the life-changing reward and reinforced Microsoft’s commitment to rewarding its community in unforgettable ways.