Louis Murphy Jr. lost his mother to metastatic breast cancer when he was younger. Louis went on to play in the NFL and has always kept his mother at the top of mind, crediting his success to her teaching values. Lokai has long been an advocate for impacting causes by donating proceeds of their bracelets to charity - in this case, breast cancer awareness. The month of October is breast cancer awareness month and we paired the two together in a strategic campaign. Louis was able to share his intimate story of his mom and journey to the NFL. We are proud to have respectfully captured this for Louis and for Lokai.

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King Sports & Entertainment for Lokai - The premier sports marketing and creative agency specializing in sponsorship & partnership marketing and content creation.