King was instrumental in securing this lucrative endorsement deal for Tre'Davious White. It was the 1st of its kind in the NFL, outside of the NFL beer partners already in place. Tre is now featured in New York grocery stores, NY billboards and multiple point of sale locations promoting Labatt Blue Light. We are extremely proud to team-up with Labatt and bring the star player of the Buffalo Bills to their winning team.

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King Sports & Entertainment for Labatt - The premier sports marketing and creative agency specializing in sponsorship & partnership marketing and content creation.